New Approaches in Science Communication at the CERN Media Lab
by
João Pequenão
→
UTC
Description
As the world’s largest Particle Physics Laboratory, CERN is often in the media spotlight. Recent physics results and the high profile of the organisation increased the public interest in its the nature, operations and outcome.
In order to tackle these questions in an efficient and enticing way, the CERN Directorate General and its Education Group supported the formation of a special team able to conceive and implement educational resources using state-of-the-art technology and novel approaches to difficult problems.
After three years of operation, the CERN Media Lab team produced interactive installations which have been featured in venues all over the planet, is helping several Science Centres produce their new exhibits, helped dramatically change the perception of CERN to its visitors and on the way contributed to the education and entertainment of thousands of people all over the globe.
In this presentation we will have a peek into the technology developed, the projects, the context and scope, and hint about what will come in the future.
